Balance Theory, Inc. (“Balance Theory”, “we,” or “us”) provides this Privacy Policy (“Policy”) to explain how we collect, use, disclose, and process information about you when you use our websites, and other online products or services that link to this Privacy Policy (collectively, the “Services”).

We may change this Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.

Information Collection

Information You Provide to Us

We collect information that you provide to us in the course of using our Services such as when you create an account, enter information into our Services or otherwise participate in any interactive features of the Services, fill out a form, subscribe to an email list or newsletter, provide us with feedback, request customer support, apply for a job, or otherwise communicate with us. The types of information that we may ask you to provide include, but are not limited to, your name, address, email address, phone number, or those of individuals you wish to invite to our Services or add to your contacts, if applicable. If you apply for a job with us, we may ask you to provide additional information, such as a resume and/or cover letter. We will also collect any other information you provide to us or upload to our Services, including, without limitation, any content you upload or otherwise submit to the Services.

Automatically Collected Information

When you access or use our Services, we also automatically collect certain information about you, including:

• Log Files and Usage Information: We collect log files and usage information about your use of the Services, including IP address, inferred location, time and date of access, which features or screens you access and for how long, webpages viewed, clicks, mouse position, time spent on our websites or a specific screen, interactions with other users and other similar usage information.

• Device Information: We collect information about the computer or mobile device you use to access our Services, including the device type, operating system and version, and unique device identifiers.

  
  

Information We Collect From Other Sources

We may also obtain information about you from other sources and combine that with information we collect through the Services. This may include information about you collected from our other users, such as if another user invites you to use the Services or your employer registers you to use the Services, or if you agree to participate in screening in connection with your application for a job.

Use of Information

Information we collect about you is used to provide, maintain, and improve our Services, such as to administer your use of our Services and to enable you to enjoy and easily navigate the Services.

We also use the information we collect to:

• Send you technical notices, updates, security alerts, support, and administrative messages, and to respond to your comments, questions and customer service requests;

• Communicate with you about products, services, offers, and events offered by us and others, and provide newsletters, marketing or promotional materials, and information we think will be of interest to you;

• Monitor and analyze trends, usage and activities in connection with our Services;

• Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Balance Theory and others;

• Personalize and improve the Services and provide recommendations, advertisements, content or features that match your interests; and

• Carry out any other purpose described to you at the time the information was collected.

  
  

How We Share Information

We share information about you as follows or as otherwise describes in this Policy:

• With other users when you choose to do so by enabling applicable setting through our Services or when you communicate with such other users using our Services.

• With vendors, business partners, consultants and other service providers who need access to such information to carry out work on our behalf including to facilitate operation, access and use of our Services.

• With other partners to enable certain functionalities or assist us in understanding how our Services are being used. For example, we use YouTube to display videos on our Services, which is enabled by cookies set on your device by YouTube. For more information about how Google collects and uses your data, visit the Google Privacy Policy. We also partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

• In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

• If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of Balance Theory or others.

• In connection with, or during negotiations of, any investment, merger, sale of our assets, financing or acquisition of all or a portion of our business by another company.

• Between and among Balance Theory and our current and future parents, affiliates, subsidiaries and other companies under common control and ownership.

• With others, with your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you, with other third parties.

Your Choices and Other Important Details

Account Information

You may have the ability to review, update, correct, or delete the information provided in your account registration, or that you have otherwise provided to us, by accessing your account or by contacting us at privacy@balancetheory.io. Please note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

Promotional Communications

You may opt-out of receiving promotional emails from us by following the instructions at the bottom of those emails or by contacting us with your request at privacy@balancetheory.io. If you opt-out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Use of Cookies and other Tracking Technologies

Like most online services, we may use cookies and other technologies (such as web beacons) when you use our Services or interact with us. Cookies are small data files stored on your hard drive or in device memory that help us deliver certain functionality (such as displaying videos on our Services), improve our Services and your experience, and enable us to see which areas and features of our Services are popular by counting visits. Web beacons are electronic images that may be used on our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Advertising and Analytics Services Provided by Others

We may allow others to provide analytics and other services and/or serve advertisements on our or their own behalf across the internet and in applications (such as Google and Microsoft, each as described above in the “How We Share Information” section). These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, and/or links clicked. This information may be used by Balance Theory and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity. For more information about interest-based ads and options you may have, please visit www.aboutads.info/choices.

Any Questions?

This privacy policy applies to Balance Theory, Inc. If you have any questions about this Policy, please contact us at privacy@balancetheory.io or at Balance Theory, Inc., Attn: Privacy, 8110 Maple Lawn Blvd, Suite 200, Fulton, MD 20759.