Curious about our price? In the end it's zero…

Balance Theory pays for itself by helping organizations reclaim wasted spend, accelerate rationalization, and negotiate smarter renewals. On average, clients recover 3–5x their annual subscription in the first year alone.

ROI That Speaks for Itself.

Balance Theory clients consistently achieve measurable savings, shorter procurement cycles, and stronger vendor alignment, all without adding headcount or overhead.

Simple. Scalable. ROI-Driven.

Our pricing model is based on Annual Cyber Spend (annual 3rd-party spend), aligning cost directly to the scale of your portfolio, not arbitrary seat counts or feature gates. The more you manage through Balance Theory, the more value you unlock, with predictable pricing and measurable outcomes.

Balance Theory Pricing

Tier

Annual Cyber Spend *

ACS *

Annual Cyber Spend*

Annual BT Price

Avg. 1 year savings

Emerging

For fast-growing companies building foundational visibility, forecasting, and vendor organization

$1M - $5M

$30,000

$100K - $500K

Mid-Market

For teams with expanding vendor portfolio and multiple renewal owners.

$5M - $10M

$70,000

$500K - $1M+

Upper Mid Market

For mature security orgs with 50 - 100 vendors; requires forecasting, benchmarking, and executive visibility.

$10M - $20M

$100,000

$1M - $2M+

Enterprise

For multi-team environments needing cross-functional workflows, budgeting, optimization, and central planning.

$20M - $50M

$180,000

$2M - $3M+

Large Enterprise

For complex, distributed enterprises where Balance Theory becomes core infrastructure for security investment execution.

$50M+

$300K - $500K

$300K -

$500K

$300K -
$500K

$3M+

*Budget based on annual 3rd-party spend.

Managed Service Pricing Tiers

Managed Tier

Annual BT Price

On-Demand

As needed analyst support, initiated through platform request: renewal questions, vendor comparison, pricing benchmarks, ad-hoc guidance, routine work.

$15,000

Dedicated

Dedicated support analyst with limited number of support accounts. Dedicated analysts become an extension of your team to support actions as needed.

$30,000

Embedded

World-class Cyber Investment Specialist embedded to co-manage your cybersecurity investment function and guide spend, planning, vendor decisions, benchmarking and roadmap execution.

Starting at $140,000

Every Subscription. Every Capability.

No hidden modules, no feature locks. Every client gets the full Balance Theory platform, intelligence, and managed service suite.

Earn Discounts Through Partnership.

We partner with clients who help us shape the future of cybersecurity spend management. Qualifying customers can earn discounts through co-marketing, design collaboration, and advocacy.

Prove the ROI Before You Commit.

We offer qualified customers a short-term pilot to validate value before full-scale rollout. Experience the full Balance Theory platform, guided by our team, and see measurable ROI in weeks.

Request Demo

Balance Theory